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SERENA WILLIMAS FOUNDATION / FUND

SERENITY FOUNDATION

Case Study: Creative Services

The Serena Williams Fund currently has two main objectives: helping individuals and communities affected by senseless violence, and promoting equal access to education. Serena understands and is honored by the rare opportunity she has to use her global platform to assist others through monetary donations, lending a voice, and/or working in partnership with existing nonprofit organizations in both the United States and around the world.

How We Helped

We were asked to create a new logo to brand the Serena Williams Fund which will be used to market, promote and support the Serena Williams Foundation. We were also asked to create print collaterals and develop a website for their online presences to support several Serena Williams Foundation non-profit initiatives including The Inaugural Miami Gala and The Ultimate Run.

What We Did
  • Designed the new “heart and wings” Serena Williams Foundation / Fund logo.
  • Created flyers, Save the Date cards, VIP Invitations for print and email distribution.
  • Developed a website to promote the 2014 Serena Williams Inaugural Miami Gala and the Ultimate Run.
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